One thing that I do not hear discussed is the reasons why you even need a website. In my consulting work, I will frequently ask if the client is sure that they need a website.
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Church Signs
written by stephen.h
Sunday, April 17, 2005
Church Marketing Sucks: ‘Hell-Bound Pope’ Sign Not a Good Idea
First of all… Introducing churchmarketingsucks.com. It is a good site and will be added to our links shortly. Usually very well written.
I have wanted to do a project for some time that builds a visual catalog of all the different church signs and how bad they are. I know a site exists out there somewhere that does this already. Take a gander at this article.
Once in a while I will drive by a sign that is pretty good though. Considering this as a method of church marketing, I bet there could be some interesting information about how to make a church sign most effective. Essentially, we may be able to help apply some of the billions of $$ that are spent every year on market research to provide advice on the types of messages to use based upon who you want to be impacting.
I know that if I am driving and I see a church sign with a message like, “The Wage of Sin is DEATH!” I am thinking, “Hmmm… sounds like a fun place to attend!” That is probably not the most effective evangelical message, but if it is a message to the congregation that supports a recent sermon that may be a completely different thing.
Ward Christman May 12th, 2005 at 7:09 am