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Word of mouth

written by jason.g
Tuesday, May 31, 2005

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A Day in the Life of a Persuasion Architect: The Wizards of Web leverage the power of the web to market web marketing book

From the site:

New York, NY - June 1, 2005 – How does a web marketing book make the
New York Times, USA Today, Wall Street Journal and Amazon.com
bestseller lists without advertising, national bookstore distribution,
a major publishing house, radio interviews, television interviews, or
print interviews? Ask the co-authors, web marketing experts…

We are standing on thin ice when it comes to marketing only because it is not our specialty. The experts in marketing are over at ChurchMarketingSucks.com. However, because we are dealing with technology (the web) this is worth talking about.

Read the article. Then ask your self this question…. “What story could I tell on my website that people would talk about?”

Right now, your website might just be a yellow pages add. It can be an interactive medium to engage in life saving dialogue. While the book being discussed is not saving anyone’s life, it did accomplish something pretty incredible with the Internet’s version of word of mouth. The blog.

They got on the New York Times, USA Today, Wall Street Journal and Amazon.com bestseller lists.

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