One thing that I do not hear discussed is the reasons why you even need a website. In my consulting work, I will frequently ask if the client is sure that they need a website.
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Telling a Story
written by stephen.h
Wednesday, July 27, 2005
This post on churchmarketingsucks.com tells a very common tale.
I agree with what Kevin is saying, and I would take it one step further.
I believe that the word “marketing” has become a catch phrase that has lost it’s meaning. Any time you talk about the church, you are marketing. That article that churchmarketingsucks.com refers to was marketing.
Simply put, marketing is telling your story and gauging how people like or dislike the story they hear.
If church staff or any business person could understand that, I think it would dramatically change our views about what we are doing.
Marketing is NOT the big evil that the press has made it out to be. Marketing is simply telling a story.
As a partner in a marketing firm and the outreach coordinator at The Rock at Church Ranch, I couldn’t agree more.
We define marketing as discovering, developing and delivering value as defined by your target audience.
It’s NEVER more true than when sharing about your church - you have to understand what IS valuable to who you are talking to and why your church can deliver that value in their lives.
Ryan Dickinson August 10th, 2005 at 2:21 pm