One thing that I do not hear discussed is the reasons why you even need a website. In my consulting work, I will frequently ask if the client is sure that they need a website.
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Does Your Church Have A Web Site?
written by stephen.h
Wednesday, September 14, 2005
Church Marketing Sucks just got back the results of their online poll asking whether your church has a web site or not. The results are interesting and really emphasize the need for what we are doing here at BetaChurch.org.
Of the 253 people who took the survey, 36% said that their church has a website and that it rocks. That’s not a very high percentage. What is worse is that 43% say their church has a website but it makes them cry. So, of the people whose churches have websites over half of them said the website is bad.
Only 20% do not currently have a website, which isn’t so bad. What concerns me is the high percentage of websites that people think are bad. Why does this concern me? Because not having a website is better than having a terrible website.
Bad websites reflect a lot about a church and they typically make the first impression about the church. If your church has a bad website, fear not. Send them our way and we can help them out.

What’s even worse is that I would venture a guess that the vast majority of people have a suspect definition of what makes a church website “rock.” I very rarely see church websites which seem to have an effective strategy behind them, and I think we’re at least approaching the day when we will/should be asking, “How can our church website be effectively used to reach the lost?” rather than “Does our church website look nice?” (which I assume is what most people are really saying when they think a church website “rocks”).
Frank Johnson September 14th, 2005 at 11:55 amI suppose that a lot from my own church would say that our site rocks…but it doesn’t, in my opinion. I created it.
It’s pretty, and has lots of pages…but I haven’t yet implemented the strategy that it needs. There’s some strategy built into it. For example, I put some thought into site architecture…but strategy? Not yet.
About 7 or 8 families have come to the church in the past two months directly from a web visit. In a church of less than 200, that’s pretty good…but how many WOULD have come but didn’t?
Thanks for your thoughts…I enjoy your bl
Anthony John September 18th, 2005 at 7:22 am